title book:How to Do Critical Discourse Analysis: A Multimodal Introduction

by David Machin

edit:10

2012: Year

0857028928, 9780857028921

Language English

number pages :240-242 (Print version - electronic version)

Publisher:SAGE Publications Ltd
type: pdf
size:2mb

 کتاب به صورت عکس می باشد وتایپی نمی باشدو کیفیت کتاب بالا می باشد

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.